Founder

I was born in Chandler and raised in Sinaloa, Mexico, where I grew up as a missionary, an experience that shaped my values of community, integrity, and hard work. After returning to Arizona at 18, I pursued new opportunities, completing a two-year leadership program in Texas and later training in HVAC, electrical, and plumbing. I spent over five years as a commercial mechanical technician before realizing my true calling was in remodeling and bringing meaningful design to life. At 28, I made the shift into home renovation and eventually became a licensed KB-2 General Contractor. Today, I’m a husband and father of two, rooted deeply in family and faith.

A big part of why I do this work comes from my own experiences as a homeowner. I’ve dealt with contractors who didn’t communicate, didn’t follow through, and didn’t treat my home with the respect I expected. Those experiences fueled my desire to build a company that does things differently.

That’s why I chose the name Virtue. To me, it represents the foundation of how this company operates: character, honesty, and doing what’s right even when no one is watching. Virtue isn’t just a name, it’s the standard I hold myself and my team to on every single project.

At Virtue, I believe in creating spaces that feel inviting, functional, and truly lived-in. People come first, homes second. My goal is simple: build trust, exceed expectations, and make every project feel genuinely cared for from start to finish.